Ember & Oak Restaurant

Ember & Oak had been a neighborhood staple for years, but their visual brand hadn't evolved with their ambitions. The owners wanted to position the restaurant as a premium dining destination — but their existing branding communicated the opposite.

The challenge: create a brand identity that honored the warmth and intimacy of the original concept while elevating the perception to match the quality of food being served. Every touchpoint needed to feel intentional, upscale, and deeply connected to the restaurant's core identity — fire, wood, and seasonal ingredients.